I know what lights up customers and that begins with you.
Lit up brand is a unique source of know how to build, grow and light up your brand through our books, courses and consulting.
I will show you how to authentically shine and stand out with a strong foundation.
Through years of trials, tribulations, and experience, my showroom eM Productions, tradeshows such as my most recent www.o2show.com, I have gained the tools and knowledge that will save guesswork, time and of course, unecessary and valuable expenses to build and grow your brand by what we call, a lit up way.
My Showroom
I started eM Productions 20 year ago, where I have built several brand names by partnering with lines such as:
Mara Hoffman, Iro, Zadig & Voltaire, Ace&Jig, Veda, Rebecca Minkoff, The Odells and more.
The time for meaningful product is now
Your Why?
Why did you or want to create a brand.. what are your core values..
Your Blurb and Inspiration
A blurb is a 3 word usage that describes your brand to customers quickly..with a feeling.
Your Process
Where and how you are producing your line: is it ethically made, sustainable, B corp, US made, local made, details on production that matter and are transpareent.
Your Story?.
This matters to customers: where did you come from, your history and your dream with this current line.
Your Culture and Lifestyle
This is key to know as buyers and customers buy into a lifestyle.
The culture you create authentically comes from you, your loves and to share with others.
Your Growth and Mindset
How do you plan to grow and evolve: other categories, core items, marketing, ..
Is your mindset innovative and flexible.
Your Giveback and Innovation
What co's do you allign with to affiliate, collaborate or give back.
The Feeling
What feeling does your line and marketing project?
Does this match what you want it to?
Your Positioning
How are you positioned in the marketplace: e-com, retailers, own retail, price point, ads, social, newsletters/voice.
Who are your main competitors and how are they positioned?
Your Plan
What is your overall strategy per season and year.
These are just some of the companies Lisa has worked with and helped light up their brand
